Your Physical Transformation Isn’t Really Physical with Drew Manning

Join host Katie Richardson for another episode from her new location in tropical Costa Rica on this episode of the What’s Working Now Show. Katie is elated to bring on an exceptional human and entrepreneur who she met at a marketing event and was instantly affected by. Drew Manning will share his journey today going from success to rock bottom and back again alongside his journey from fit to fat to fit again. Deconstruct and identify his resources and tools that create tremendous success for your mental health FIRST and physical health second, and learn to welcome being genuine and trying new things!

3 Key Takeaways

Why most of society’s perception of transformation is wrong
Why you should always diversify your marketing efforts
What to ask instead of “Why is this happening to me?”

Listen to the Full Episode

Show Notes

[0:55] How Drew approaches his business

Drew’s natural affinity to serve others
An experience that shaped who Drew is today
- Most people have hardships around a difficult time at rock bottom
- Leaving his religion and dealing with a divorce at the same time
  - Going through a long self-discovery process
  - Learning to release guilt and shame
    - His gratitude today for going through it

[3:40] Tools and resources that helped Drew find his way out of darkness

His life coach, Kathryn Dixon
Meditation
Journaling, gratitude lists, positive affirmations
The Four Agreements by Don Miguel Ruiz with Janet Mills
Loving What Is by Byron Katie
Daring Greatly by Brené Brown

[5:11] Drew was asking a new question

Listening to people who struggled with weight about their life
His bold decision to try something new
- Fit2Fat2Fit
- Growing up in shape and getting certified as a trainer
- Not understanding why it was so hard for people like his clients
“What if I got fat on purpose?”
- Starting a website and YouTube channel
- Gaining 75lbs of pure fat in six months
- Getting contacted by major shows and book deals
- Becoming a bestseller
  - Becoming a TV host

[8:29] “That journey from fit to fat to fit was one of the most humbling things I’d ever done because I thought it was going to be easy, but man was I wrong.” -Drew Manning

Gaining a better understanding of the mental and emotional aspects of it

[9:30] Other things that came out of his experience

“We have transformation so wrong in the fitness industry. Physical transformation isn’t just physical.” -Drew Manning
The emotions of life still happen on a weight loss program
The power of emotional eating

[11:10] It really comes down to self-awareness

Teaching others to be more in control of their decisions and addictions
Tackling the emotional and mental issues first
- “There is not a one size fits all approach to getting people skinny and losing weight.” -Drew Manning

[13:12] Helping people to heal

Getting people to the place where weight loss is a side effect
Shifting their perspective of what success is
“The goal is learning how to love yourself now, where you’re at on this journey.” -Drew Manning
Letting go of the attachment to a perfect body and instead of creating a mentally and physically healthy lifestyle
This applies deeply to entrepreneurs!

[18:20] The gap between finding a successful process and finding a way to reach others with it [19:17] How Drew packaged this story into something shareable

Building a team
- Experimentation
- Spending the first six to seven years with luck
- “I realized if I want this to grow, I needed help.”-Drew Manning
- Hiring a team out of Florida and joining forces with expertise
Not even realizing he had the perfect hook (as identified by Russell Brunson)
Learning from everyone else
Accepting the try-and-fail evolution after social media changed
Finding a team that focuses on growing a business from a structural standpoint

[23:20] Learning to be flexible and versatile as the market shifts made all the difference

“Don’t let pride and ego get in the way of being flexible and able to change things up.” -Drew Manning
Drew had a message and product that was working before he found a team

[26:01] Being willing to think outside the box in your industry

Find your niche and your demographic
You may have to take a risk
It’s not about the product. It’s about the customer
- Sometimes we want to know the how
Your success should not be dependent on reaching those milestones

[30:20] Things Drew’s doing to get in front of new people

It’s not a secret! Diversify
- Alternating between YouTube, TikTok, and Google ads
- Email marketing
Find a team that doesn’t focus on one specific area

[31:40] Trying to implement some totally outside-of-the-box experiments this year

[32:18] What are they primarily selling to customers

His two books
Digital products
- Programs and monthly memberships
Creating their own app
His supplement line
The programs are really about building a healthier mindset about the process

[35:00] Learning to try new things is part of entrepreneurship

Find where your demographic is

[36:55] A book Drew keeps on his nightstand

The three he mentioned earlier, especially The Four Agreements

[47:42] Something he does consistently every day

Journal and meditate
There’s so much help outside of our comfort zone!
Does he use prompts?
- Start with a gratitude list
- Free-flowing with what comes to mind
- His goal is to fill a page per day
Katie talks about up-and-moving to Puerto Rico

[41:10] Advice that has helped Drew through his life