How to Grow What’s Working Into a 7 Figure Business with Jamie Atkinson

Join host Katie Richardson and guest Jamie Atkinson and immerse yourself into the business side of podcasting and coaching on today’s episode of What’s Working Now. Jamie shares how he went from world traveler with $10 to spare to owning a podcast and coaching program that made $500,000. His big secret: authenticity and honesty. Learn how choosing to share the truth of his life with others brought on an onslaught of new friendships that were previously absent in Jamie’s life, as well as the several new opportunities in business. Jamie will also share his process steps and helpful tips to make your podcast stay in the view loop long-term, revealing his very favorite thing about selling through podcasts.

3 Key Takeaways

• Why you don’t need (and shouldn’t have) a strategy in sales.
• The 3 step, 3 day process that’s getting great sales for all of his clients.
• Why podcasts are more effective than webinars nowadays.

Show Notes

[2:00] Jamie’s journey and his motivation to have the freedom to travel

• Starting his business in a completely new direction in the last six months
• Traveling and seeing the world
  • Getting really stuck and getting into marketing
• “I just need to start being authentic with people.” -Jamie Atkinson

[6:03] Sharing his life as the truth with others

• Filling his soul with friendship through the ClickFunnels community
• Making the decision to podcast
  • Teaching others how to make money faster, authentically
• Making $500,000 worth of sales

[10:35] Solving his own problem by helping others

• The best products are built based on people’s own challenges

[11:50] How Jamie remained honest while maintaining a powerful reputation

• “I think the key piece to recognize is that I wasn’t trying to promise, you know, the ends of the earth or, like, something I hadn’t achieved. I really just promising people what I’d done for myself.” -Jamie Atkinson
• People think that in order to be successful, you have to be different. 
  • Jamie explains why that isn’t true.

[15:05] “I think as long as you’re selling something you believe is going to work…then really it’s your obligation to sell to them. It doesn’t have to be this icky, horrible way.” -Jamie Atkinson

[17:27] Things that are working right now for Jamie’s team

• The fallout associated with the strategic rise of advertising cost
• Getting creative and building a better business
• The two biggest levers that Jamie’s company is using right now
  • The podcast launch as a way to attract customers
  • Getting the sales through audio sales and funnels
• Day one: Mini three episode podcast
• Day two: Give them a great win
• Day three: transition to the offer

[24:26] Changing the mindset on podcasting: focusing on the human element

• “What we’re trying to ask the question of is, ‘Well, how do we change [podcasting] instead of being a nurture mechanism to actually a conversion mechanism? How do we use the power of audio to actually turn people into customers?’” -Jamie Atkinson
• Timing release dates with other mediums
• Starting with a live launch
• Why live video is no longer favored

[33:53] Choosing what works best for Jamie

• Finding the groove that removes exhaustion and destructive work environments
• Understand that there are going to be ups and downs no matter what

[39:05] What Jamie does consistently every day

• Aiming to be consistent and not beating himself up when he doesn’t make it
• Not waking up to an alarm
• Have a non-focused morning

[41:26] The one book Jamie keeps on his shelf

• A Hundred Million Dollar Offers by Alex Remosie

[43:36] The most impactful advice Jamie has received

• Instead of trying to build out a million different products, just focus on one offer and one product

Connect with Jamie Atkinson

Facebook: Jaime Atkinson

Facebook Group: High Ticket Podcast