How to Get Unstuck and Find a Direction that Suits Your Lifestyle with Marcy Crouch

Katie Richardson’s guest on the What’s Working Now Show is a voice for women and entrepreneurs. Marcy Crouch began her career as a pelvic PT for pregnant women. During that time, she quickly recognized a large gap and a resulting need to give these women better representation and better physical health, rather than dealing with the repercussions of their pregnancy without hope for a better physical life. Now, Marcy is finally leading the life that she dreamed of, and it all came through a pivotal decision to close down the PT practice and open a wellness program online. 

Her entrepreneurial journey did not come without its challenges. Tune in today and hear how Marcy dealt with no paychecks, imposter syndrome, and a year and a half delay brought on by COVID. Ultimately, learn how to get unstuck from the direction that you’re headed and find one that suits your lifestyle, wherever that may be.

3 Key Takeaways: 

• Why buying a horse changed Marcy’s outlook on her business for the better.
• How to make the transition from face-to-face client meeting to online/social courses.
• How to find a proper balance between work goals and life needs.

Show Notes

[1:40] Marcy introduces herself and explains how she met Katie

• Getting miserable because she had too much to do and was exhausted
• The need to continue to help women in her field
• Marcy’s 3 main goals “on paper”

[8:33] Leading a life where there aren’t a lot of other women like her in her business

• “Why wouldn’t I do this for people? Why wouldn’t this be something that I would want to throw myself into, you know, blood, sweat, and tears for the last 11 years?…It really just ignited something in me that made me feel like I have purpose in this field, and that I have a lot to say, and I still have a lot of work to do.”-Marcy Crouch
• Acting as a voice for underrepresented women

[12:55] Putting her method into an inside course

• Dealing with a year and a half delay
• Adjusting the goal to the changes brought by COVID
• Being okay with having to adjust to a low quality mic on her iphone 

[17:28] Battling with the imposter syndrome

• Katie continues the story
• What happened on the other side

[20:40] “…I looked at all of that as just a waste of time, but I was like ‘that is not a waste of time. All of that was there to create this first launch in the way that it happened.’…I had to put my insecurities aside and be like: ‘It’s not about me right now. It’s about everybody else.’”

• Piercing in challenges of distance from clients and as a mother
• Imagining her future customer
• Marcy’s convictions about creating content that is accessible and relatable to the women who wear so many hats and often get overlooked

[25:18] The marketing half: Learning a whole ‘nother skillset

• Taking a while to get to a good team
• Starting a podcast: No Mamma left Behind
• Creating a program for other PT clinicians

[30:40] “If we’re elevating women, we need to put together a course that basically bridges that gap between just like a weekend course that you take as a PT to the clinic.”-Marcy Crouch

[33:16] One other component: complying to your medical license when conducting telehealth

• Identifying their company as a wellness company rather than a PT clinic

[35:50] What life looks like today

• Living in Alabama
• Working from home
• Buying a horse
• Hiring assistant and marketing firms
• “I’m just creating this business that is so much better for my family and so much better for my mental health, and really helping more women.”-Marcy Crouch

[42:00] How Marcy pushed forward in the moments that felt things were impossible

• Going back to her mission, vision, and company values
• What she’s teaching her boys
• What she’s teaching women everywhere

[43:50] What Marcy does consistently every day

• Look forward to her morning coffee,
• Make her kids breakfast
• Read her company values
• Tell her family she loves them

[44:39] A book Marcy keeps on her nightstand

• Memoirs of Agatia
• Murder Mystery books
• From Good to Great

[45:35] Some of the best advice Marcy’s received

• Don’t listen to those stories
• Instead of thinking “I want to do X,” say, “I AM doing X”

[47:00] What’s working now for Marcy

• Being present with her family
• Being clear in her business mission
• Finding ways to continue to grow and help more people

[48:20] The name of Marcy’s Horse!

Connect with Marcy

Website: marcycrouch.com

Instagram & TikTok: @thedowntheredoc