Guest Carl Gould shares his work mantra: “Is this product obnoxious enough?” As Carl has discovered in his industry, being “obnoxious” holds a different connotation, meaning: “Is it high enough in value to justify the premium price?” Join his discussion with host Katie Richardson on boldly addressing industry needs that no one else will, tenants of the obnoxious offer, and how to set up your business offers to tell you where you are in a recession on this highly informative episode of What’s Working Now. 

3 Key Takeaways

• Your job is to find the “passionate buyer” whose willing to overpay if value is attached to an offer. This means you either need to be at the highest or lowest cost; the rest is noise.
• Your business will tell you exactly where your industry is in a recession by offering your customers three different options of premium, freemium, and bundled. 
• You can only grow to the level of discomfort that you can handle at the time. Your business grows with you, so embrace that discomfort. 

Listen to the Full Episode

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Show Notes

[0:15] Katie introduces the extensive background of guest Carl Gould

[0:30] Carl shares a story of an experience that has shaped who he is today

[5:30] He has taken the theme of being obnoxious in value to shape his business today

[7:35] How do you cut through all the noise while still addressing so many issues at a time?

[11:17] Some of the other tenants of an “obnoxious” offer

[14:10] Carl lays out some of the mistakes people are making when putting out their offer

[19:40] What are some things that Carl believes people should be talking about?

[21:47] Carl offers advice for staying out of the fear mindset around recession and meeting clients’ fluctuating needs

[26:10] There are huge opportunities arising in Carl’s coaching sector so long as you understand there will be a lag before the results

[30:17] Carl answers the questions from WWN’s rapid-fire round

Resources

Outliers by Malcolm Gladwell

The Celestine Prophesy by James Redfield et al.

Website: carl360.com (the best way to contact Carl, view all his social links, and preorder his new book, The Obnoxious Offer)

About Carl Gould

Carl is a worldwide leading authority on business and entrepreneurship, a business keynote speaker, and best-selling author. Carl’s company, 7 Stage Advisors, helps organizations grow to the next level. 7 Stage Advisors has mentored the launch of over five thousand businesses.

Gould created the farthest-reaching business mentoring organization in the world and his methodologies are in practice in 35 countries. He has trained, certified, or accredited over 7,000 Business Coaches and Mentors since 2002.