Damon Burton is a guy who knows how to get results when it comes to driving traffic. He doesn’t rely on paid ads or a big email list because he doesn’t need to–he has more SEO customers than he knows what to do with. Tune in today on What’s Working Now to learn alongside host Katie Richardson to use both your successes and your failures and your witness of what other people do wrong to guide you toward your goals. Whether it’s in business, productivity, or family life, look for the opportunity to learn and level up.
3 Key Takeaways
- How Damon went from working for an employer who was later sentenced to 32 years in federal prison to becoming a successful entrepreneur himself.
- Life will teach you the things you need to learn if you will listen. Accept that everything is your fault in the sense that you control the direction you move in.
- The number one secret to being a successful entrepreneur (It may be simpler than you think!).
Listen to the Full Episode
Show Notes
[00:01:16] – Damon has learned more from what people do wrong than from what they do right. Damon believes that being an entrepreneur is about taking ownership of your contribution and looking at yourself. It’s one thing to have insights. It’s another thing to put them into action.
[00:10:07] – Damon shares how he got into SEO.
[00:12:24] – After the company he worked for got rated and shut down, Damon tooka leap of faith and sacrificed 60% of his income for a chance to grow his side hustle.
[00:17:20] – SEO is one of the three core pillars of a business strategy. Now the pendulum is swinging back the other way, and people are starting to see ads as expensive and unreliable.
[00:19:57] – The three pillars are site structure, content and credibility. Most of your increases in visibility don’t come from your website, but from content credibility. Google rewards you for having a better user experience that increases your conversion rate.
[00:26:12] – Focus on intent, quality and quantity of content. David explains how to leverage social media profiles to increase your audience for your benefit.
[00:35:01] -Damon is an example of a service oriented leader. He shares his experience of buying air conditioners for his team members in the Philippines. Damon believes that service oriented leadership makes people more loyal and productive.
[00:45:44] – Damon came on the show to share his expertise and his story with the audience. Damon is grateful for the opportunity to chat with people like him and wants more people to see his work. Damon thanks the show and the audience for listening to his talk.
Resources
Freeseobook.com (Download his book, Outrank, instantly and get directed to the Facebook group!)
Website: damonburton.com
ImageOptim app for Macs
Caesium for Windows
About Damon Burton
Over a decade ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses.
Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.
Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, he’s a trusted educator on the subject and has literally written the book on how to “Outrank” your competition. His new book, Outrank, serves as a guide to those who want to dominate Google’s search results without paying for ads.
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