You Will Gain Long-Lasting Customers if You Use These 3 Steps of Storytelling with Mike Maitland

Our favorite host, Katie Richardson, invites international-travelling, English-teaching, five-million dollar-generating Mike Maitland to talk about his incredible story, sprung forward after the loss of his father into a path that brought him to seek genuine connection at home and especially through what he does at work. They will spend a good chunk of their time talking about the necessity of using an element in sales that was used when this episode began: with the art of proper storytelling. You won’t want to miss this conversation as Mike shares the step-by-step process of selling a real, emotional story that will create long-lasting relationships, whatever your niche may be.

3 Key Takeaways

• Why the little things that are typically overlooked in a day become most important in sales 
• Why you may need to relook your sales strategies with a center of emotional connection
• How to properly execute 3 steps of successful sales storytelling

Listen to the Full Episode

Show Notes

[1:24] An experience that shaped who Mike is today

• Flying to Scotland/England with his dad
• His dad’s passing 
  • “The last time I saw my dad was when I stopped and said one of these hugs are going to be our last hug.” -Mike Maitland
  • Treasuring the moments you have with people

[5:26] Using that experience to take relationships more seriously at work

• “How do you help people have emotional experiences that are authentic, that will attract them to your character?” -Mike Maitland

[6:34] One of the main things in good storytelling

• The necessity of contrast
• Spectre’s (his company) name as a memory of his dad
• The necessity of death and its effect on habits

[9:50] Mike shares how he fulfilled his dream as a father and person

• His gap travelling the world for TEFL
• Sending clients to his boss as an entrepreneurial opening
• Going to 3 appointments in Thailand
  • Waiting 5 hours for his meeting 
  • Being recruited to sell his TEFL course

[14:07] Mike’s life starts gaining traction

• Making money while obtaining an education degree
• “I didn’t have a clue what the heck I was doing. And that was my biggest strength.” -Mike Maitland
• International travel
  • Activating the TEFL business by solving their consistent problems
  • Realizing he needed to create his own company

[18:10] The drive that pushed Mike through trials

• “I believe that Entrepreneurs have a fixed personality type…We are problem solvers.” -Mike Maitland
  • Spending so much time solving problems as the drive for Mike
  • A travel example of running through an airport with massive bags
• Going way overboard being the go-to problem solver

[24:55] Why storytelling is so important for you and your business

• It’s the fastest way to trust
  • Empathy as a common connection point when stories are shared
• “If you can tell your story in a way that sells your values, then you can attract people with similar values to you, and people want to trust you.” -Mike Maitland

[27:18] The role of sales in story

• Selling concepts that prepare buyers for its elements

[30:20] The elements of a good story that help people really connect with you

• Simon Sinek, Tony Robbins, and Brendan Burchard’s origin stories
• 3 Levels of Storytelling sales skills
  • 1: Evidence
  • 2: Emotion, concept and contrast
  • 3: Hooks and Loops

• Read the scriptures for an hour every day with the window open

[41:45] A book Mike frequently recommends

• Expert Secrets by Russel Brunson

[43:04] Important advice Mike has received

• Visualization is the key to achieving what you want

Connect with Mike Maitland

Facebook: Michael Ross Maitland

Expert Secrets by Russel Brunson