3 Facebook Ad Strategies that will Turn You Into a Marketing NINJA with Lisanne Murphy

You will quickly learn from today’s episode of What’s Working Now that the reason guest Lisanne Murphy quotes so many self-proclaimed “ninja moves” is because Lisanne is an actual marketing ninja. Drop into this conversation, led by host Katie Richardson, about Lisanne’s journey with Facebook ads: how they came to her, what she learned inherently, and what advice she gives to you now with a background of years of success and current intel of what’s changing today on Facebook. 

Ultimately, learn not to be scared of the dumpster fire that is Facebook ads against IOS right now, and get top expert advice on why you should stay in the game for a little longer. 

3 Key Takeaways

• Why Facebook knows your soul; where 85% of Facebook’s income is from.
• 3 Specific marketing strategies that are working for Lisanne right now to target her ideal audience.
• How to prepare yourself for the inevitable changes that come up in business

Show Notes

[1:35] How Lisanne got into Facebook ads

• “For me it was a God thing”
• Getting exposed to marketing events

[3:55] Discovering the power of Facebook marketing in 2014

• Finding fun in the ad space
  • Running friends’ ads for free
• “It just snowballed by word of mouth, and all the sudden I had a side hustle that was making 4 times my corporate salary.” -Lisanne Murphy

[7:50] Lisanne explains what’s going on with Facebook Ads right now

• “Social media advertising is really the game of attention…They earn their money by selling people’s attention.” -Lisanne Murphy 
• Why Facebook knows your soul
• Apple’s IOS update to automatically opt out of tracking your behavior on Facebook
  • Taking a “piece of the attention pie”
  • Paying apple to track their advertising
• The “little house gnomes” of Facebook Pixel

[14:30] Lisanne’s example of the flip side of what Facebook is doing with their advertising

• Reclaiming data
• Making shifts to algorithms

[19:28] What Lisanne is trying to do to target her ideal customer

• They’re all based off 3 specific strategies
  • Create look-alike audiences off of lists
  • Run a two layer campaign
    • Track them through link clicks, and then send them to your website
  • Exclude IOS from the users you track
• “While right now it’s kind of a ‘hold on for your dear life’…I actually think that people who stay on the [Facebook] platform are going to win in the long run, because…the buyers are still there” -Lisanne Murphy

[26:12] Accept that something is always going to change in the business

• COVID’s effect on Lisanne’s client ads

[29:05] The trends Lisanne is seeing working

• In the product space: struggling to know how to forecast their successes due to COVID
• People being home are more concerned with health and aesthetic 
  • Clothing trends doing well

[34:53] Is there a different strategy for Instagram than Facebook?

• The smaller your budget, the less of a change there will be
• Tall long images for instagram and short fat ones for Facebook with a wide budget

[36:46] Does Lisanne frequently use both platforms?

• It depends on the client’s following 
• Funneling back to their most prominent profile

[38:11] Ways Lisanne effectively tests things right now

• Read your data
• Network is CRITICAL

[40:50] Lisanne as a person: what she has her eyes on in the future

• “I know that I was not placed on this earth to run ads”
• Trying to understand what she’s really bringing to businesses
  • How does that look outside of Facebook?
• “What can be my greatest contribution to help people pay attention to the person that’s keeping them in business?” -Lisanne Murphy

[47:51] The feedback loop

[49:58] What Lisanne does consistently every day

• Eat good food, protect your sleep, move every day
• The Power of When by Michael Breus

[53:17] Books she keeps on her night stand

Drive by Dan Pink

[55:16] The best advice Lisanne has received in her life

• Walk through every door that opens
• Be patient, breathe, and stay in the game

Connect with Lisanne Murphy

lisannemurphy.com

Facebook and Instagram links are also found through her website