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79. Use These Three Marketing Categories to Hire A Players and Scale Like Crazy

Are you feeling like you’ve hit a ceiling in your business? Do you feel like you have to push harder? It’s time to look beyond just marketing and explore other growth strategies. On this episode of What’s Working Now, Stacy Tuschl, best-selling author and founder of Well Oiled Operations, will teach you how to achieve growth quickly by utilizing her three-phase plan. Tune in to discover how to fall in love with the operations of your business and create a system that will help you scale quickly.

 

3 Key Takeaways

  • Use marketing to find valuable employees FIRST. Don’t focus solely on clients.
  • Frequency is key. Even if you’re not into webinars, creating a way to receive consistent feedback will help you scale.
  • Try focusing on how to reactivate old customers you’ve already built a relationship with instead of only finding new ones.

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes

[00:04:56] – Katie introduces guest Stacy Tuschl. She helps small business owners create systems that facilitate growth.

[00:04:41] – Maybe you don’t love marketing, but you have to get good at it as a CEO. Once you understand it, then you can start to outsource it. 

[00:05:40] – A lot of business owners don’t try to reactivate old clients. There are systems that can be very boring and very tedious and do nothing to help your business, and then there are systems which can become money makers.

[00:11:56] – Your potential team members are judging you with your job posting and interview. You’ve got to market and look like the A player boss or A player company. 

[00:13:15] – Stacy shares her background in entrepreneurship at as young as 18.

[00:15:34] – Her webinar is the number one way she gets clients. Getting weekly feedback and data can fix and scale a business quickly. Frequency is also very relevant in your marketing, invitations, and in your emails. 

[00:15:55] – When you get into hiring, it can drain your bank account. Stacy teaches how to pay a dollar and get two back. Today, a lot of social media managers are not being trained. You’ve got to be willing to hold their hand at first.

[00:29:01] – Stacy shares what she does to stay balanced between family and work life.

[00:31:34] – Stacy answers the questions from WWN’s rapid fire round. Don’t get comfortable at the top!

 

Resources

Stacy’s Instagram

Million Dollar Offers by Alex Hormozi

Website

Podcast

 

About Stacy 

Stacy Tuschl was born and raised in an entrepreneurial family, which led her to create a middle school competitive dance team in the family’s backyard. She quickly saw the potential of the business, and opened up two successful dance and music schools that grossed over seven figures. Stacy learned how to hire, manage and delegate, and started sharing her knowledge with others. She now runs a weekly webinar, which is one of their number one ways to get clients. Stacy knows that in order to succeed, she needs to be an expert in marketing, fulfillment, and operations – and that her team members need her support. She advises that businesses need to market to their team members the same way they would to their customers in order to attract the best employees.

78. Become a Clever Investor and Live by YOUR Standard

Cody Sperber, CEO and founder of Clever Investor, shares the story of how his journey in the Navy radically shaped his perspective and ultimately led to his incredible success in real estate. With over $180 million in net worth, 1.2 million Instagram followers, and 1000 deals flipped, Cody shows us that success is possible for anyone that is willing to work hard and stay motivated. Gain his insights about maintaining a balance in life and finding your stride in real estate on this episode of What’s Working Now.

 

3 Key Takeaways

  • Take some time to reflect on your values and goals, and create your own personal core values (these are individual from your company’s core values).
  • Don’t underestimate the value of a mentor when you begin your investment journey. It could mean the difference between a failed or successful deal.
  • Walk in your purpose and be willing to say no to what doesn’t serve you.

 

Listen to the Full Episode
buzzsprout.com

 

Chapter Summaries

[00:18:58] – Cody Sperber tells the story of an experience that has radically formed and shaped his perspective on life. One of the best decisions he ever made was to join the Navy. The military taught him how to have confidence and pride in his work. 

[00:25:55] – Cody struggled at first in real estate until he got a mentor. Within two months, he got his first deal that changed everything.

[00:31:48] – Success has new levels. The world needs leaders, and the best type of leadership is self leadership.

[00:36:41] – Cody is able to operate successfully because he defined his personal core values. Never get too big for your britches. Do the right thing even when nobody else is looking. 

[00:42:06] – If you help other people get what they want, you’re going to, in return, eventually get what you want. It doesn’t take more than one great teacher, mentor, or coach to change the course of your life.

[00:48:11] – The average person by retirement age only saves about $68,000. What if Cody told you he has a path to get you ten grand a month without having to save $3.4 million? 

[00:53:25] – When you walk in your purpose, everything comes into alignment. And when you master the art of saying no to things that don’t serve you, everything’s going to open up.

 

Resources

The Clever Investor Podcast

 

About Cody

Cody Sperber is an entrepreneur, real estate investor, international speaker, educator, and mentor. With over 1.2 million followers on Instagram, a net worth of at least $180 million, two beautiful children and an incredible wife, Cody has achieved tremendous success in his fields. His journey to success was not without obstacles, however. His turning point was when he joined the US Navy at age 18, which provided him with structure, discipline, and the opportunity to travel the world and see the privilege of living in the United States. With this experience, Cody developed a unique perspective that has shaped his approach to business and life.

77. Uncover Insecurity & Speak Truth: What it Takes to Achieve Excellence

John Madsen is an exceptional high-achieving performer; he is a former NFL player and a high-performance coach in both physical fitness and mindset. He helps people transform their bodies and as a result, their lives. Today on What’s Working now, John shares his inspiring story of overcoming insecurity, taking action, and achieving excellence. Join him to uncover insecurity and create an emotional connection with your audience, leading to a balanced life.

 

3 Key Takeaways

  • Resonance and intuition are real! People know when you’re being authentic. Let that show in your marketing and leads will flow. 
  • Your identity can shatter if it’s placed on things outside of yourself. Crete a version of you that’s rooted in your personal alignment.
  • Be willing to face your  insecurities and don’t be afraid of the idea of vanity.

 

Listen to the Full Episode 

Buzzsprout.com

 

Chapter Summaries

[00:00:52] – John Madsen is a former NFL player and a high performance coach, both in physical fitness. He also helps people with their mindset. What does it take to achieve excellence?

[00:1:49] – John shares the story of when he was 16 and decided he wasn’t going to play high school football. Had it not been for that moment, he would have never had the chance to play in the NFL. Insecurity is an opportunity.

[00:14:17] – John’s fear of being judged and rejected was not allowing his message to be sticky. He had a mindset problem.

[00:19:50] – On marketing, if there’s one tip, it’s supreme authenticity. The messaging will be the attractor to your dream clients.

[00:23:02] – John shares the top three things that he did to know and understand himself so that he could radiate authenticity and speak truth. If you are aware of it, will you decide to do something about it?

[00:27:29] – John breaks down what his company, Supra Human, does for its clients. He wants to live in a way that brings him as close to ultimate freedom as possible.

[00:33:40] – A lot of times people don’t have a long term vision of what they want. Plan ten years of goals with intense focus. As you look at your long term vision goals, why do those things matter to you?

[00:42:45] – Being authentic and prioritizing what you really want from life will bring a presence to your personality that attracts others and create a lifestyle that brings you ultimate fulfillment.

 

Resources

Instagram: @johnmadsenofficial
Podcast

 

About John

John Madsen has been an exceptionally high-achieving performer his whole life. He is a former NFL player and a high-performance coach in both physical fitness and mindset. He helps people transform their bodies and as a result, their lives. John has an inspiring story of overcoming insecurity, taking action, and achieving excellence. His commitment and drive, his passion and focus, and his willingness to speak his truth make him a powerful role model and motivator to those both in fitness and business.

76. Use This YouTube Video Strategy to Grow by the Billions

Jeremy, an expert on YouTube with over 3.5 billion views and 3 million subscribers, made a life-changing decision eight years ago to start a family vlog. He and his wife, Kendra, and five children began recording their journey on YouTube, but with no money to show for it after the first year. As Jeremy and Kendra navigated the emotional dynamics of having a camera in their family life, they had to learn the right strategies to make their YouTube channel successful. Now, Jeremy is here to reveal what’s working now on YouTube, so you don’t have to miss out!

 

3 Key Takeaways

  • It’s going to take time to create success on YouTube. Expect to wait at least 9 months for your channel to grow. 
  • Shorts are changing the way views operate on YouTube, TikTok, and even Instagram. Don’t be hesitant to repurpose your long videos! 
  • Put your hook and important information in the first 30 seconds of your video.

 

Listen to the Full Episode

Podpage.com

 

Show Notes

[00:00:32] – Jeremy Johnston has over 3.5 billion views on YouTube. Eight years ago, he and his wife made a decision to do a family vlog. 

[00:10:55] – They had the biggest amount of growth that they’ve had in a long time because they posted a lot of quality and strategically chosen shorts. How you structure the shorts is part of it, including things like what you’re putting in the description and hashtags.

[00:22:09] – Post your shorts on TikTok as well. Do more on Instagram reels, too. One of the biggest things to remember is that each of the platforms want you to use their tools.

[00:40:27] – You need to hook the audience in the first 30 seconds. A hook is saying, “There’s something I want to see,” and then the payoff is when you finally reveal the answer. 

[00:42:51] – Sharing the human experience is always powerful and impactful. Sometimes in the writing of scripts and in the mass production, we stop with the passion and the vulnerability and the magic. The secret sauce of a video is really thinking about that and delivering. It’s not about winning the algorithm, it’s about connecting with people.

[01:01:30] – Jeremy gives Katie specific homework that she and her team is going to implement.

 

Resources

Think Media video featuring Alex Ramosi

Jhouse Vlogs

Jeremy Johnston channel

 

About Jeremy Johnston

Jeremy is a father of 5, lawyer, and YouTuber. In 2014, he created a family channel called JHouse Vlogs. As a lawyer, he has represented some of the largest YouTubers.

75. Taking Control of Life as a Women in the NFT Space

On this episode of What’s Working Now, Erin Cell, expert in the cryptocurrency industry, public speaker, and podcaster of The Nifty Chicks show, shines a light on women in the NFT space. Erin will share her inspiring story of how she took control of her life and changed the direction of it by making brave choices. She will also discuss the importance of NFTs and why they hold so much potential yet untapped–especially for women today.

 

3 Key Takeaways

  • You are the only one that can take action to change your life into something that isn’t miserable and is full of purpose. Don’t be afraid of that leap. 
  • NFTs will become a sign of digital identity as our governments shift focus toward crypto.
  • It’s not enough to watch from the sidelines. It’s not too late to get into NFTs! We’ve only tapped into its potential. 

 

Listen to the Full Episode

buzzsprout.com

 

Resources

YouTube

Twitter 

Instagram 

NiFTy Chicks Podcast

 

About Erin

Erin Cell is a blockchain and cryptocurrency industry expert, producer of the Bad Crypto Podcast and The Nifty Show, and co-host of The Nifty Chicks podcast and YouTube channel. After a series of life events, she decided to take control of her life and quit. She started a company and was able to build a marketing business. Through her partner’s venture into cryptocurrencies, Erin got more involved in the world of NFTs. After seeing the lack of women in the space, she and her co-host, Jenna, decided to start a podcast and shine a light on women. Aaron now lives a life that she loves, and she is passionate about helping others realize the same.

74. Make 2023 Your Best Year Yet: How To “Be The One”

Are you looking for a way to make the most of your business and personal life in the new year? Do you want to achieve success without compromising your relationships, health, or spiritual connection? On this episode of What’s Working Now, Katie Richardson shares the three steps she took to assess her current situation and course correct, magnifying her business in the new year.

 

3 Key Takeaways

  • The first step of this process is to look back at the past. Do an audit of your business and look at what has worked and what hasn’t.
  • Focus on what lights you up. Consider what you want to accomplish and identify specific goals related to that.
  • The only way you will truly be able to change your year into one that is healthy and balanced is to start with internal work. 

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes 

[00:00:00] – Today, Katie will talk about how you can start off the year right and help you achieve tremendous amounts of success without sacrificing loved ones and relationships.

[00:01:26] – This is a chance to look over the year 2022. Do an audit. Look at your social channels, look at your email, what are your open rates. Katie’s question was “How can I help more people get these kinds of results in their business?”

[00:04:14] – Let go of what doesn’t light you up and focus on what’s working. For Katie, it’s what they created inside of their world class group programs.

[00:06:43] – Katie talks about how you can reverse engineer long tail phrases that people are currently searching for to optimize your YouTube videos. 

[00:13:09] – So much of what is going to get you to where you want to go is not just the doing; it’s the being. Katie offers a free PDF that focuses on that internal work, building your business from the inside out.

[00:21:11] – It was a huge leap of faith for Katie to build her life, and she still has things that she is pursuing. 

[00:30:49] – Katie issues a special invitation to leave a comment or review on the podcast.

 

Resources

Leave a comment or review on the podcast

73. Get Insane Leads with This Problem-Solving Mindset

Ever present host Katie Richardson invites video and tech expert Ken Okazaki to share his experience founding two video production businesses and growing drastically within 6 years. Utilize your entrepreneurial spirit by identifying the right time to improve upon current systems, addressing  problems before they stop the business, and discovering what about you resonates with your online audience on this episode of What’s Working Now.

 

3 Key Takeaways

  • Be careful not to allow yourself to dive into creation mode when the better business strategy is to improve systems that are already working. 
  • Recognize the problem in your operations and figure out how to fix it before it hits a brick wall. 
  • It’s less important to identify the perfect plan and more important to maintain consistency with the strategy that you did pick.

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes

[00:03:20] – Katie introduces guest Ken Okazaki and invites him to share an experience that shaped the way he sees the world. 

[00:08:13] – Ken shares his background as an entrepreneur. He was introduced to the concept of doing his own events about six years ago and then ran his own legitimate business. Ken had to take “ready, fire, aim” action and move forward without knowing the outcome that he wanted to pursue.

[00:15:00] – It’s important to be aware of when it’s time to create and when it’s time to optimize the systems that you already have in place. Ken tells the story of his invention as a means to help current clients, not to start a new business.

[00:20:00] – Ken explains the switch board behind the carry-on studio he invented, and it all is as simple as one plug in and set up in two minutes. He started with the people he was already in conversation with to help them with a new product. Now, he’s getting leads for it. 

[00:29:00] – Don’t go into an idea thinking you want to make something new; instead, identify a problem and address the issue/find a fix before it derails the business in the near 5-year future. 

[00:34:00] – What is working now for Ken? Stop obsessing over the right strategy and tactic. Consistency is more important than the diet you pick. Ken asks his clients immediately what they hate doing and then crafts a marketing plan around that. It’s not micro anymore; it’s macro!

[00:41:00] – Just start with who you are and you will become aware of what part of you is connecting with your audience. Then, amplify it! Look at your low performers and top performers. What is the common trend between those two categories? Apply the nuance to successful content to your clients and personal media. 

[50:00] – Katie challenges listeners to follow Ken’s path and identify what’s working and what isn’t and TAKE ACTION.

 

Resources

Facebook

Instagram

20xagency.com

GoBox Studio

 

About 

Ken Okazaki helps businesses and brands grow with video. Ken heads up GoBox Studio and 20XAgency, which together provide everything a business needs to succeed at producing, syndicating, and dominating with video on all platforms. 

GoBox Studio is the world’s most portable professional video studio that is carryon size and sets up in two minutes or less. Also, 20XAgency takes your videos and curates, edits, and syndicates them across all platforms so that you can dominate your industry without ever having to get tangled in the tech.

Ken also has a podcast called The Content Capitalist. It’s an OBS program featuring conversation with businesses and brands making millions of dollars or more and using content as a key driver for their success.

72. Psychological Elements of Success

Using psychological principles to overcome financial difficulties can be a critical step to achieving success and happiness. Today on What’s Working Now, host Katie Richardson is joined by Dr. Barbara Lowe to help listeners understand the mental and emotional processes that drive money-related decisions and behaviors. You can remove roadblocks from past trauma and make mindful choices that will lead to better financial outcomes.

 

3 Key Takeaways

  • The first step in this process is to identify a memory and the associated feeling it creates as well as the belief that accompanies that feeling.
  • After identifying the memory and associated belief, you can reparent yourself in that situation to produce a healthier mental outcome.
  • What would you say to your kid self in that position?
    Ask God what He wants to tell you. This may involve reflecting on the words, feelings, or thoughts that were received and asking for further clarity if needed.

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes

[00:01:20] – Katie introduces guest Barbara Lowe.

[00:03:10] – Barbara shares a unique experience that has shaped how she sees the world today.

[00:06:05] – Money is not really about money! There is character behind our spending decisions based on past experiences. How deep does our iceberg go? 

[00:13:13] – We can change emotional memories within six hours. It starts with identifying the feeling associated with a past experience and then healing self-to-self. 

[00:19:30] – Barbara shares a story of how her experience watching her mother handle money affected her. She still is learning how to manage her relationship with money because of it.

[00:23:52] – We’re time traveling and reexperiencing our memories in a new way. This is called emotional learning. Our body has memory. Integrate this science with faith and ask God what he wants to say to you. 

[00:28:10] – Barbara shares a specific experience of her friend’s transformation after implementing this work and reacting differently to deals. She also shares about her own responsibility at work to handle money by example. 

[00:32:30] – Barbara explains what it looks like when you come out of her money training program. It’s about the faith principle. You learn to stop self sabotaging. 

[00:35:10] – What questions can we ask ourselves to identify what our fears are? Sometimes it takes an ass to tell us the truth. Be careful, but listen to the truth behind negative feedback and lean into it. Look for repeating patterns and body sensations.

[00:41:25] – There are other ways to heal, but this method is often found within others.

 

Resources

turntogreenleaf.com

Instagram

 

About Barbara

Dr. Barbara Lowe is a licensed psychologist, entrepreneur, and speaker who has dedicated her life to helping others find healing, balance, and success. After growing up in an extremely dysfunctional family and receiving her PhD in school psychology from UNCCH, Barbara has been driven to learn a variety of techniques for trauma healing, renewing the spirit, and unlocking deep psychological wounds. As the founder and owner of Greenleaf Psychological and Support Services, Barbara helps clients address their issues with money, self-acceptance, and attachment. With her unique perspective and expertise, Barbara is the perfect person to discuss the psychological elements of success.

71. From Penniless Kid to Making Million-Dollar Ideas: The Art of “Go for Stupid”

Gain a wealth of insights from Entrepreneur-named “Real Life Wizard of Oz,” Steve Sims. This entrepreneur, best-selling author, sought-after coach, and top-rated speaker is renowned for creating extraordinary experiences for billionaires. Today on What’s Working Now, Steve fills the episode with truths about embracing your childlike curiosity and eliminating the word “impossible” from your vocabulary. 

 

3 Key Takeaways

  • Replacing the word “impossible” with “stupid” will stop you from making excuses and unlock childlike creativity. 
  • Put yourself in the great rooms with people who make things happen, not those who rest on their laurels. 
  • Take consistent, positive steps towards your goals, no matter how small. This creates momentum and ensures that we stay on track and make progress towards our dreams.

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes

[00:01:00] – Katie asks guest Steve Sims to explain how he views the world. He explains what his job really was. He wanted to be in a room with people who actually get stuff done. 

[7:00] – Steve explains his philosophy: “Go for Stupid.” Using the word impossible will continue to give you an excuse not to progress. Instead, ask, “How can we make this stupid?” and it will release the creativity and curiosity of your inner child. 

[12:20] – What are some of the first things you can do to open yourself up to the stupid idea? Get out of your own way and put yourself at the right table. Elevate your surroundings with digital and in-person resources that will lead you toward your goals. 

[18:20] – Define what success is by what’s going to make you happy, then STICK to it! Steve explains something that no one is talking about right now that they should be talking about. 

[25:20] – Steve gives an example of Elon Musk’s Cybertruck and how he gained worldwide attention with a product that most people don’t want. We didn’t celebrate him for doing something “stupid.” Focus on what you can generate for other people. 

[00:31:37] – There are two conversations that you need to have to make the changes Steve talks about. You are your worst enemy. Steve shares an exercise that will set you up to stick to your goals for the next five years. Don’t allow the devil to step up. 

[00:36:16] – Steve holds to his values. He relates some of his values, such as being truly himself. 

[00:39:31] – Steve answers the questions from the rapid fire round. 

[00:43:23] – Steve shares where you can follow him and access his new book. 

 

Resources

Read Go for Stupid by Steve Sims: goforstupid.com

Website: stevedsims.com

LinkedIn

Instagram

Facebook

Twitter

YouTube

TikTok

 

About Steve Sims

Entrepreneur Magazine labeled Steve as “The Real Life Wizard of Oz” because he has developed a reputation for making the “impossible” possible. He founded the first high-end luxury concierge, through which he has arranged things like private dinners at the feet of Michelangelo’s “David” while being serenaded by Andrea Bocelli.​

Steve published a best-selling book, Bluefishing, documenting how he has built a business on social currency. Steve has spoken for Harvard, the Pentagon, ​and Fortune 500 companies–all coming from a young lad that was only qualified to lay bricks at a construction site. He has spent 20+ years falling on his face to learn the lessons that you can implement into YOUR career ambitions.

70. The Power of the Apology: How to Heal Relationships and Strengthen Your Character as a Leader

Making mistakes is a part of life, but for leading entrepreneurs, when those mistakes affect our relationships with others, it is extremely difficult to know how to move forward. Host Katie Richardson sits down today to talk about what to do when you make a mistake that affects others. Instead of replying with excuses or white lies on instinct, learn to confront the situation and take ownership of your role in it, apologize without giving the backstory, and move forward in a way that is aligned with your integrity.

 

3 Key Takeaways

  • Confront the issue and own your part of it. This means acknowledging what you did wrong, and taking responsibility for your part in the situation.
  • Apologize without giving a backstory. It will be difficult not to give reasoning behind your decision, but it is the best way to align yourself with your team and rebuild trust.
  • Ask for forgiveness. Sometimes, it doesn’t even need to be a long apology, and it may not feel fair at the time, but it will set you free.

 

Listen to the Full Episode

buzzsprout.com

 

Show Notes

[00:01:01] – You are going to know by the end of this episode what to do in a situation where you messed up and it affected other people.

[00:02:27] – Katie shares a difficult situation she found herself in when she received a letter from someone stating they didn’t want to be associated with her anymore. She realized she was, in turn, turning this person into a monster.

[00:06:55] – There’s a question that we can ask ourselves in a moment like this from Terry Warner: “Might I be in the wrong?” Katie realized the path forward was to apologize simply and directly. It set her free.

[00:10:53] – She breaks down that experience and applies it to you. Step one is to confront and own your piece of the problem. Ask yourself if you might be in the wrong. The second piece is to apologize and don’t give the backstory.

[00:11:35] Katie gives a different example of a client who made a mistake that directly affected her influencer friend. Katie advised her to own her mistake, and it brought her client and her influencer friend closer.

[00:15:01] – It’s time to accept that as an entrepreneur who is human, you WILL make mistakes.
You can make up the back story, come up with an excuse, but that will diminish your integrity, and you actually create a separation between you and that individual. You CAN walk through the discomfort.

[00:15:50] – Katie challenges listeners to take a breath next time they make a mistake and go down the path of taking ownership. Write down your thoughts from this episode on a piece of paper if you need to. Katie is excited to see how it goes for you when you set yourself free.

 

Resources

The Bonds that Make Us Free by Terry Warner